Picture the scene. It’s a busy evening at Casa You. You’ve been on your feet all day, the kids are tired and hungry, the household chores need doing, you’ve got a million things to do tomorrow and to top it all, with a loud bang and a puff of smoke your microwave has just pinged its final ping.
Fast forward to Saturday morning. You pile into the car, en famille, and head to the nearest retail park. Once you’ve found your parking space you head to the metropolis that is the electrical superstore to buy a new microwave.
You know you want a microwave.
You know where you’re going to buy it from.
You know your budget. Or thereabouts.
But here goes. The inevitable begins as soon as you step over the threshold.
“Can I help you”
“No thank you” and, as you walk another five yards into the shop ……
“Hi, how can I help you today”
“We’re good thanks”. You carry on, heads down, focusing on the microwaves.
Another one jumps out from behind the vacuum cleaners “Can we interest you in …..”
NOOOOOOOOOOOOO. STOP IT. PLEASE!!!!
Now pop this tale into the context of your social media content. Is every single post about you? Are you constantly flogging your wares to your social audience? Are you needy, asking them to click here, or book this or download my …….
If so, you’re doing exactly the same as those annoying sales assistants at the electrical store, only you’re doing it online. Your audience need to have a reason to keep coming back to your Page or to follow your profile. They want to get to know the person behind the business, so don’t be afraid to show your personality. Think about building a relationship with your potential customers, and sales are more likely to follow. If they want anonymous, they’ll go to Amazon or fiverr!
The more value you can add to your audience via your social media posts, the more your audience will grow.