Content Only Packages
“Click here to book your place on my workshop”
“Follow this link to buy your tickets to our event”
“Just three places remaining. Don’t miss our – click here”
“Click here to buy my book. All major cards accepted”
Please people, stop it now! Your social media pages are not an extension of your sales pipeline. Their purpose is to raise brand awareness, build trust and credibility and demonstrate your knowledge for your business sector.
Have you heard of the 80/20 rule? When applied to your social media, just 20% of your output should be of the “click here and buy now” variety. It’s the 80% that most businesses struggle with, and it’s where a Content only package can be of benefit.
Allow me to do the legwork for you: researching facts and fun snippets to engage your audience, relevant Awareness Days that you could use in your marketing and then presenting you with a spreadsheet (or Word document if you prefer) of ready-to-use content.
How long would it take you to undertake such as task?